# Website project brief
Business name:
Website owner and project contact:
Current website:
Actual service area and languages:

## Goal
Primary business goal:
Main visitor action:
How we will check whether it works:

## Audience
Who the customers are:
Questions they ask before buying:
What makes their decision difficult:

## Current site
What works:
What needs improving:
Important existing URLs:
Existing booking, payment, CRM or other tools:

## Essential pages
For each page, state its purpose, content and main action:
Pages that can wait until a later release:

## Workflows
For each feature, describe:
1. What the visitor does.
2. What the website or connected tool does.
3. What our team does next.
4. What happens if something fails.
Required integrations:
Accounts already in place (do not include passwords):

## Content
Available copy, photographs, project details and brand files:
Missing items:
Who creates each item:
Who approves each item:
Copywriting, photography or translation needed:

## Design direction
Reference websites and the specific things we like:
Things to avoid:
Brand requirements:

## Editing
Who edits the website:
Routine editing tasks:
Training needed:

## Budget and timing
Initial budget range:
Ongoing-cost expectations:
Preferred launch date and reason:
Approval and content dependencies:
Items where we need advice:

## Handover and support
Domain and hosting responsibility:
Account access and documentation:
Training expectations:
Launch checks and acceptance tasks:
Support needed after launch:
Work explicitly outside the first release:

## Questions for the developer
Assumptions to confirm:
Suggested alternatives:
What is included and excluded: