# Landing-page enquiry-flow audit

Companion: https://www.ajjuiglesias.com/blog/landing-page-enquiry-flow

Use sample enquiries and non-sensitive references. Do not enter private form contents, credentials or customer contact details.

## Purpose and traffic
- Page URL and offer:
- Intended audience:
- Desired business outcome:
- Main arrival routes and source messages:
- Known tracking limits and assumptions:

## Visitor decisions
- Can a new visitor explain the offer?
- Is fit and scope understandable?
- Which practical questions remain unanswered?
- Which claims have relevant evidence?
- Does the action label match its destination?
- Do supporting links help the decision?
- Mobile overlays, keyboard access and focus checked:

## Form and handoff
- Purpose of each required field:
- Visible labels and instructions:
- Valid sample submission result:
- Missing/invalid information result:
- Pending state and confirmed acceptance boundary:
- Unavailable destination and retry behaviour:
- Receiving owner and next action:
- Acknowledgement and monitored reply route:

## Measurement
For each stage record definition, trigger, evidence and limitations.
- Action interaction:
- Accepted request:
- Delivered enquiry:
- Qualified outcome:
- Spam and test-record treatment:
- Private data excluded from analytics:

## Next change
- Observed issue and evidence:
- Repair, clarification or experiment:
- Proposed change and owner:
- Expected effect and how to review it:
- Other changes during the review period:
- Actual result, uncertainty and next decision: