# Business website page-planning worksheet

Companion: https://www.ajjuiglesias.com/blog/essential-business-website-pages

## Visitor and offer
- Intended customer:
- Main question or task:
- Services included in the first release:
- Evidence available to publish:
- Intended enquiry or booking action:

## Page record
Complete one record per proposed page.
- Page name and proposed URL:
- Distinct visitor need:
- Existing page that might already answer it:
- Information and evidence required:
- Relevant service or project links:
- Next action:
- Content author and approver:
- Missing material and due date:
- First release or later:
- Review status and future owner:

## Whole-site checks
- Homepage explains the offer and next step:
- Service information supports a specific decision:
- Evidence is accurate and publishable:
- About content explains relevant people and responsibilities:
- Contact journey is tested through to its recipient:
- Navigation labels and mobile operation checked:
- Important pages have useful internal links:
- Supporting information has an appropriate findable location:
- Resource section has a purpose and editing owner:
- Open questions and launch blockers: